Sucky Primerica Logo
Let me preface this by noting I did used to work with Primerica and do not now. I have no ill will toward the company and actually really like their approach and education.
It came to my attention that they changed their logo, which they also had done while I was working with them, when Citigroup sold the famous Umbrella back to Travelers. I still love the umbrella. I don’t love Primerica’s new logo though. (Go to their web site if you wanna see it). They added some weird collection of multi-colored rings to the left of the old Primerica logo which just featured their name. Given as Primerica is often called a multi-level marketing company I think a bunch of interjoined rings may encourage the idea that they are roping people into a system into which they become a trapped ring. That just doesn’t say financial freedom to me. At best it says weird varient of Olympics. I’d have stuck with the previous logo.
Secondly the design features a very large bold border which at least on their site is cut off on the left due to how Adobe PhotoShop treats such files. I say Adobe PhotoShop because I’d be very surprised if Adobe Illustrator (which is pretty well the standard when making a scalable logo) was used in creating this. If you cannot make this collection of multi-color rings you have not used Adobe PhotoShop before.
I have no idea what the company is up to or who felt the need to change the logo but it seems both a poorly thought out decision, and a poorly implemented one. I would be surprised if it is not replaced sooner than later.
I agree, i am in the company… I haven’t met a single agent yet that likes it… looks amateurish… at the risk of being unpolitically correct – the three rings looks like the Special Olympics…
the three rings are supposed to represent the customer, agent, company all working together…. barf…
yep, we should start a pool of how long it will take before it is changed…
To the person who stated this comment, your opinion is okay….but you lack the knowledge of what the Primerica logo symbolizes. The 3 interlocking rings symbolizes the company, it’s field force, and it’s clients -with a goal to a better financial future. It’s too bad you didn’t make it with this great company. Your reasons probably vary and maybe vague. Who knows maybe you couldn’t handle it, or maybe it’s simple- maybe you didn’t pass your life insurance exam to obtain a state license, or maybe nobody believed in you because you give off a negative vibe. Whatever your reason is, you know it…..but how great the company moves on with or without you!
Jim, I think they could have put more effort in you’re right. Brad; I can’t imagine if you’re doing well you’d be that thin skinned; I really just think that for the money they have and the army of graphics folks they could have come up with something more inspired. Maybe they’re putting more into the products than the look which would be cool.
Mr. Smith let me just say not everyone leaves PFS because they “couldn’t make it”. To understand you would have to view the industry from both sides. Inside and outside of PFS.
As a former PFS agent who is still in the business there is a big difference especially in products and compensation.
TRULY, IT DOESNT MATTER WHAT THE LOGO IS…….WHAT MATTERS IS THAT WE HELP FAMILIES.
PRIMERICA is the only way anyone will ever become truly financially free. Primerica is the true freedom to own a business. Any other job is a prison cell of life. Primerica will save you and your family. You must believe in us, it’s the only way.
im really not gonna waste much time commenting on this rediculous topic..but its so funny how all these nobody’s constantly commenting on the company, if u hate pfs so much, then why even waste ur precious time and breath…just x it out your life.
“i digress”
“im really not gonna waste much time commenting on this rediculous topic..”
a very interesting COMMENT
PRIMERICA is the only way anyone will ever become truly financially free. Primerica is the true freedom to own a business. Any other job is a prison cell of life. Primerica will save you and your family. You must believe in us, it’s the only way.